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Under limited supervision, plan, design, coordinate and implement the brand awareness and promotion activities of Oberg Industries at all customer interaction points through a variety of communication channels and coordinate these programs with Sales, Marketing and other departments by performing the following duties.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.
Design digital media campaigns aligned with business goals
Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
Manage and implement end-to-end digital projects
Manage and implement our web presence to boost brand awareness
Maintain online company voice through social media
Liaise with Marketing, Sales and Product development teams to ensure brand consistency
Suggest and implement marketing methods to increase profitability
Monitor ROI and KPIs
Stay up-to-date with digital media developments
Provide initial written content for all communications required
Provide assistance and coordination in the development of marketing and sales promotion plans and advertising programs.
Act as liaison with appropriate advertising agencies and firms as well as with the press and media services.
Recommend annual advertising and promotion budgets for all marketing and sales programs based input from Directors of Sales and then work within approved annual budget throughout the year.
Manage and implement the design, preparation and scheduling of all promotional materials, such as printed literature, advertisements, photography, videos, CD’s and sales presentations.
Provide direction on the type and placement of promotional materials to maximize response of the intended audience.
Design and coordinate all tradeshow activities.
Support internal Oberg functional areas to attract, retain, and communicate information with employees.
Maintain a clean and orderly work area.
Comply with state and federal law safety regulations in addition to Oberg safety and security procedures.
Adhere to company policies and state and federal laws and regulations relating to employment, including promoting a workplace free of discrimination and harassment.
Other related duties as assigned.
PHYSICAL DEMANDS: While performing the duties of this job, the employee is required to sit at a computer terminal for extended periods of time, visit customer facilities, including out-of-state and international travel, and occasionally travel within and through departments and divisions.
WORK ENVIRONMENT: While performing the duties of this job, the employee will regularly have to travel through the manufacturing departments. The atmosphere is a climatic office setting, and the employee will spend a portion of his time in transit. The employee will occasionally be required to travel, including internationally.
Experience with visual communication tools and practices
Familiarity with web design and content management systems
Proven track record of developing and implementing creative marketing/design solutions
Strong verbal and written communication skills
An ability to multitask and perform under tight deadlines
Must have a working knowledge of computer programs such as Adobe suite and Windows applications.
Must have the ability and interpersonal skills to successfully work as a team member to obtain desired results.
Ability to learn and understand manufacturing and technology
Must be able to coordinate marketing, sales and manufacturing disciplines.
Must have the ability to develop business proposals and marketing strategies.
Excellent analytical and project management skills
Must be able to coach and mentor others to increase their skills and capabilities and obtain desirable results.
Must be able to travel domestically and internationally.
Must be a U.S. citizen or be able to comply with U.S. export regulations.
Must be able to wear personal protective equipment, such as safety glasses and shoes.
PREVIOUS EXPERIENCE / EDUCATIONAL QUALIFICATIONS:
Minimum 5 years graphic design/marketing experience in a comparable industry.
Experience with integrating strategic goals and objectives with marketing strategies required.
Graphic design or marketing degree preferred.
Multiple years experience in a precision manufacturing industry preferred.
The preceding is presented as a matter of occupational information and guidance only, all such other reasonable tasks, duties and responsibilities as management may deem necessary may be included for satisfactory performance.